A Family's 80-Year Journey in Hearing Health

Where It All Began: The 1940s

Every great brand has a story rooted in something personal. For OTCHealth - the official home of HearingAssist and iHEAR - that story begins in the 1940s, when a man named Marvin Posey made it his mission to help people hear better.

In an era long before digital hearing aids, before OTC regulations, and before anyone used the phrase "accessible hearing health," Marvin understood something fundamental: the ability to hear isn't a luxury. It's the foundation of connection - to family, to community, to life itself. He dedicated his career to helping people access that connection, and in doing so, he planted the seeds of what would become a multi-generational hearing health legacy.

Carrying the Torch: Mark and Kim Moore

Decades later, Mark and Kim Moore built upon Marvin's foundation with a shared passion for making hearing health both accessible and trustworthy. They recognized that the hearing aid industry - dominated by a handful of large manufacturers and gatekept by expensive clinical distribution - was failing millions of Americans who needed help but couldn't afford the traditional route.

Mark and Kim's vision was straightforward: create high-quality hearing products that everyday people could afford, trust, and actually use. They didn't want to build devices that sat in a drawer because they were too complex or too expensive to maintain. They wanted hearing health that worked - for real people, in real life.

The Next Generation: Matthew Moore

Today, Matthew Moore carries that vision forward with the same values that have guided the family since Marvin Posey's early days: quality without compromise, service without pretense, and an unwavering belief that everyone deserves to hear well.

Under Matthew's leadership, OTCHealth has grown into a trusted destination for hearing health products - but the company has never lost its family roots. The same care that Marvin brought to individual customers in the 1940s still shows up in how the team approaches every product decision, every customer service interaction, and every new device that earns a place in the lineup.

More Than 500,000 People Helped

Over eight decades, the family has helped more than 500,000 people hear better. That number isn't just a statistic - it represents hundreds of thousands of conversations more clearly heard, grandchildren's voices understood, songs enjoyed, and moments of connection made possible.

HearingAssist and iHEAR: The Products That Carry the Legacy

Today, OTCHealth's two flagship brands continue the mission:

• HearingAssist - OTC hearing aids designed for adults with mild to moderate hearing loss. The lineup includes the Stream, Ease, and Control - each offering a different balance of features and price to meet different needs.
• iHEAR - Personal sound amplifiers for those with normal hearing who want a boost in specific situations. The iHEAR TReO is available in standard ($99) and premium ($149) configurations.

A Mission That Still Matters

The FDA's 2022 OTC hearing aid ruling - which finally allowed hearing aids to be sold directly to consumers without a prescription - was in many ways a validation of everything the Moore family has believed for decades. Hearing health should be accessible. It should be affordable. And it should be something people can manage with confidence in their own homes.

That's what OTCHealth has always stood for. And it's what we stand for today.

Explore our full lineup at OTCHealthMart.